Inflation; The cost of living; Global shocks; Food shortages; Extreme weather. The last couple of years have played host to an onslaught of major events, resulting in big price increases to the things we buy – particularly food.

We know the food service industry has been hugely impacted by these events. So, in this post we’re focusing on our Mellow Yellow values: the importance of ingredients, provenance, quality and fair pricing in the face of what appears to be huge changes for the British food industry. As producers of fine quality rapeseed oil, we understand that as chefs, business owners and fellow producers, you don’t want to compromise on values – especially when it comes to ingredients: the bread and butter of your business.

And we’re singing the praises of rapeseed oil – the gold nectar of our business – that brings a wealth of creative opportunities and quality culinary moments to your kitchen, without the same price hikes we’re witnessing across the olive oil industry.

The changing landscape of culinary oils

The Ukrainian conflict combined with the extreme heat and wildfires in the Mediterranean have led to massive inflationary pressures on culinary oils over the last two years, with prices doubling in many cases. Whilst the initial shocks of the Ukrainian conflict have somewhat subsided, the continued difficulties in olive oil producing regions due to extreme weather conditions and disease killing olive trees, is leading to a longer-term shortage of olive oil globally, with big price increases as a result.

These price hikes have inevitably imposed huge pressures on business margins, which is why, here at Farrington’s Mellow Yellow we have worked hard to keep price rises to an absolute minimum. It’s fair to say it’s not always been easy! Our electricity bill tripled at one point and the jerry cans we use seemed to be creeping up in cost with every new order. As a fair wage employer – we’ve also been conscious to ensure that our loyal team have fair pay rises. Despite these challenges, we’ve managed to pick our way through the hurdles and avoid reactionary panic price increases.

Excellent value for money

We like to think that our cold pressed Farrington’s Mellow Yellow Rapeseed Oil, Chilli Oil and range of dressings continue to offer excellent value for money, helping you maintain your margins at a time when other ingredients are escalating in price, with zero compromises on the quality of your food.

Looking at the graph below, it is clear to see how Mellow Yellow rapeseed oil compares to extra virgin olive oil (EVO) and pomace oil over the last two years, showing that you can continue enjoying the wonderful taste, versatility, health and sustainable values of Mellow Yellow, without a negative impact to your bottom line.

 

 

EVO has nearly doubled in price, while the inferior refined pomace oil has increased to the same price as Mellow Yellow. With Mellow Yellow cold pressed rapeseed oil, you have the opportunity to use a premium, sustainably produced British oil with similar provenance to EVO, whilst it’s mild subtle nutty flavour and high smoke point make it truly versatile in the kitchen; it is the oil of choice for much of your culinary requirements.

There’s no need to resort to a refined commodity pomace oil when Mellow Yellow tastes better, performs better and is better for your bottom line. A premium quality ingredient that works hard for you in your kitchen. That’s the Mellow Yellow promise. That’s the Mellow Yellow value.