We’re often asked why we don’t label our rapeseed oil as extra virgin cold pressed. After all, our gentle, minimal processing mirrors that of the highest-quality olive oils — cold pressing our seeds to preserve that authentic flavour, colour and nutrition.

So why don’t we use the term?

Quite simply, “extra virgin” is a standard rooted firmly in the world of olive oil — a category with its own rich heritage, regulatory benchmarks and traditions. We have huge respect for the olive oil industry and everything it represents. That’s why we choose not to borrow it for our rapeseed oil, even though our values of quality, care and authenticity are very much the same.

We believe every oil has a place at the table. Whether you’re drizzling, roasting or baking, what matters is how it’s made, where it’s from, and the people behind it. That’s why we champion production on a smaller scale, and why transparency, sustainability and taste are at the heart of everything we do.

Great oil doesn’t need to imitate — it just needs to be really true to its roots.