Brits are swapping from olive oil and more traditional cooking oils to cold-pressed rapeseed oil in a bit to reduce their intake of saturated fat while also supporting British produce. Rapeseed oil is winning over Brits’ hearts.
Waitrose reports that British rapeseed is the fastest growing oil in its entire range.
Sales of rapeseed oil are up 26 per cent year on year – in volume. In comparison, olive oils are up 1.6 per cent.
Waitrose grocery buyer Carla Smith says, “Rapeseed oil is rising in popularity for two reasons.
“Rapeseed oil is a healthier choice. It has half the saturated fat of olive oil and contains a good balance of omega 3, 6 and 9 fatty acids. We expect its popularity to increase further as consumers are kick-starting the new year with healthy diets.
“All of our cold-pressed rapeseed suppliers are British, so opting for rapeseed oil also appeals to consumers wanting to support British farmers.”
Rapeseed oil is ideal for roasting, stir-fries, marinades and dressings.
Waitrose stock several brands of Rapeseed oil including Farrington’s, Goldenfields and Hillfarm.
The popularity of rapeseed oil has also been influenced by restaurants. The new Jamie Oliver restaurant, Union Jacks, is using Farrington’s rapeseed oil instead of olive oil, while Rivington Bar and Grill has pledged to use just British rapeseed oil.

For product samples and further information please contact Amanda French at ZPR on 020 7896 3404, or email